The most important function of Overview is to show how people are moving in different urban outdoor areas, and how well OOH advertising is reaching people. Using different databases, we have assembled weekly statistics from traffic as well as shopping..
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Nowadays, advertisers must build an uninterrupted customer journey from the customer’s home to the physical store – from the online to the offline. Out-of-home advertising should absolutely be used as part of this customer journey, as it offers unique..
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