Research and insight

At Clear Channel, research and insight plays an integral part in everything we do. We are continuously investing in new and engaging research that furthers our understanding of the audiences we reach. We want to understand our operating environment and identify the changes in it, as well as increase our awareness of the impact of Out-of-home (OOH) advertising.
Premium DOOH builds brand fame

Recommended reading

Premium DOOH builds brand fame

Premium DOOH is seen as the second most appropriate channel for famous brands to be seen on, immediately after TV.

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Archive

OOH GUIDES TO PHYSICAL AND DIGITAL STORES

OOH GUIDES TO PHYSICAL AND DIGITAL STORES »

The retail sector has seen some significant changes in the past few years, but the COVID-19 pandemic has further accelerated the trend of consumers moving to digital sales channels. It is still..

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DOOH - FUTURE MEDIA

DOOH - FUTURE MEDIA »

DOOH, in other words, digital out-of-home advertising offers advertisers a wide range of incredible opportunities in this era of modern marketing and attention economy. Consumers are spending..

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Understanding the buyer’s journey: reach, impact, activate

Understanding the buyer’s journey: reach, impact, activate »

Clear Channel carried out an extensive Buyer’s journey study together with research company Consumer Compass in the autumn of 2018. The study examined Finnish consumers’ habits when shopping and..

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Advertising in supermarkets guides purchase decisions

Advertising in supermarkets guides purchase decisions »

Grocery stores and supermarkets are an ideal environment for advertisers to regularly reach consumers. In-store advertising also offers an impactful way to speak to consumers right at the point of..

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Shopping centre advertising gets consumers talking and buying

Shopping centre advertising gets consumers talking and buying »

Clear Channel UK’s Malls study (2016) examined consumers’ shopping centre behaviour. The research material was collected using a two-stage methodology: an online questionnaire (n=251) and a real-time..

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Consumer connection system

Consumer connection system »

Outdoor advertising is proven to be the most effective media when it comes to increasing attention value and making your product memorable during the buyers journey. Consumer Connection System (CCS)..

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Campaign optimisation

Campaign optimisation

We invest in numerous data sources to help us understand exactly which audiences are engaging with our sites and when. Through careful analysis, we provide our customers with increasingly better opportunities to reach the desired target group in the right place, at the right time and with the right message.

Audiences and environments

Audiences and environments

At Clear Channel we strive to understand exactly how our audiences behave, think and feel in each and every one of our environments. Detailed understanding of these different environments helps us to customise your campaign to ensure maximum advertising impact.

Media channels

Media channels

Clear Channel offers a diverse range of OOH advertising sites, each capable of achieving very different campaign objectives. Keeping the three key objectives of outdoor advertising in mind – “Reach, Fame and Activate” – we seek to understand the strengths of our advertising sites and how they work most effectively together with other media.

Ota yhteyttä

Call us

0207 312 000. or send an email to
sales@clearchannel.fi