The original formats for out-of-home advertising. Effective, popular and in an exclusive airport environment, Illuminated displays in Adshel or Digital formats provide unobstructed visibility along walkways, staircases and escalators, and offer a panoramic view to a captive audience.
Address and engage your audience with a digital message with our Premium Traveller (PT) network. PT covers the whole of the airport ranging from the lobbies and walkways all the way to the prestigious Business Lounges. With PT the advertiser reches 100% of all the passengers, but the network can also be used in smaller scale according to brief.
Digital out-of-home advertising provides more effectiveness, involvement and relevance
Use the advantages of Digital out-of-home and brin more relevance to your message with our cornerstones for DOOH:
– Animated Content
– Day Parts
– Dynamic Content
– Interactive Advertisements
By using the possibilities of digital out of home the advertiser has more ways to engage consumers to interact with the brand.
Consumers react positively with content being precisely targeted according to time and place. According to a survey by Clear Channel UK (2017), locality increases ad recall by 18% and ad approval by 11%, dynamic content demands 20% more visual attention. Using relevant data in advertisement results in 53% higher message recall.
Business Traveller is our effective, high frequency static network, reaching departing and arriving Helsinki Airport passengers. BT, as we like to call it, offers various possibilities for targeting your message according to meeting point and time.
Want to reach your audience in all terminals, bus stations, jet bridges, taxi stations and parking areas? Business Traveller Full network paints the whole Airport to your brand.
Focus more on certain audiences or mindsets? Target your message to departing passengers, arriving passengers in baggage claims, bus stations, taxi stations and/or parking areas.
Last reminder before boarding the plane? Target your message to departing and transit passengers in all terminals and in jet bridges. Panels are located in all Schengen gates and most popular non Schengen gates.
Business Panorama is a larger format digital screen network inside the Airport building on air side. Located on the busiest places for shopping and dining, it offers media for building brand fame at the airport. Like Premium Traveller, Business Panarama utilizes all the benefits of Digital Out of Home.
Also longer films and television material can be run on Business Panorama.
Extend your contact with the passenger even more with Finavia’s commercial wifi. Almost half of all passengers use the wifi while visiting the airport, majority being from an international audience.
Especially Japanese, Chinese and Russian passengers log into the free wifi network at the airport.